SEO and PPC

Pay-Per-Click (PPC) Advertising is among the best ways to jump start an online business.

With PPC, you can access many targeted searchers looking for exactly what you have to offer. Not only that, but you can access this group of web users almost instantly. As important as SEO is on your long-term marketing mix, PPC search engine marketing is crucial for the short-term AND long-term. Let HyperSpin Marketing guide you through your Pay-per-Click campaign launch to eliminate wasted money, clicks, and time.

Update Ad Copy:

When it comes to PPC, constant testing is a must to optimize your ROI. We will try new ads at least once a month to make sure we’re getting the highest Click-Through-Rate (CTR) possible. With higher CTR’s come lower Cost-Per-Click (CPC). This will increase your profit and ROI.

Update Bidding Amounts:

A major part of managing a PPC campaign is bid adjustment. A change of $.01 up or down can make a huge impact on your performance. As certified AdWords experts, the guys at HyperSpin Marketing know exactly how to hit that sweet spot between click cost and ad placement to maximize your ad spend.

Add / Edit/ Remove Keywords:

Keywords are the lifeblood of any PPC campaign. Without the right keyword, you’re wasting money and time. HyperSpin continues the keyword research and discovery process throughout the life of your PPC campaign. Eliminating low-performing keywords is just as important as finding new profitable keywords. As a wise man once put it -- you need to “separate the sh%t from the shinola”.

Update and Optimize Landing Pages:

For your ad to be accepted by Google, your landing page needs to be fast-loading, have a clear navigation, a privacy policy and more, or you risk your ads not getting served at all! HyperSpin knows all these factors the search engines use and can make sure your landing pages are good to go.